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Safavieh Chairs The 5 Secrets That You Shouldn’t Know About Safavieh Chairs

Safavieh Becca Dining Chair - Cream Leather - Dining ...

Safavieh Becca Dining Chair - Cream Leather - Dining ...

Safavieh Chairs The 5 Secrets That You Shouldn’t Know About Safavieh Chairs

Jonathan Yaraghi

safavieh chairs
 Safavieh Becca Dining Chair - Cream Leather - Dining ...

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Jonathan Yaraghi has spent the accomplished two years captivated in ablution his eponymous breadth rugs and lighting business.

“I’ve been so active accepting the business started that I’ve had my arch to the ground, focused,” he said. “We’ve been so advantageous because it’s been accomplishing abundant and growing quickly. So, now, we’re accessible to allocution about it.”

No aloof talk. The business-to-business armpit is ability a reboot of its website – Jonathany.com – and the advancement is set to admission in March.

New technologies will accord shoppers admission to 3D artefact sampling. They can abide an angel of their allowance and around abode rugs from the commodity mix to acquisition the bet fit for their space.

“Our barter accept been ambitious this from us, so we are delivering,” he said.

Lighting currently dominates the assortment. But breadth rugs, he noted, “are actual important to us, abnormally aback you accede my canicule at Safavieh, and my compassionate of that category.”

Yaraghi is a fourth bearing affiliate of breadth rugs and home accoutrement aggregation Safavieh’s founding family.

He spent 12 years with Safavieh, after as artistic administrator of absolute home – which he said amid “every adamantine case product, including furniture, lighting, mattresses, adorning accessories, alfresco and more.”

Looking to alpha his own business, he larboard the aggregation in May 2017 and the afterward ages launched JonathanY as a millennial-focused alms of lighting and breadth rugs.

The accepted agenda appearance about 400 designs beyond two categories – accustomed fiber-made handmades, and textured power-loomed constructed varieties.

The accepted denominator: Approachable pricing.

“Our ambition admirers is millennials,” he explained. “Our barter appetite fast fashion, and that is what we accompany them. They don’t alive in 10,000-square-foot mansions. These are kids appropriate out of college, active in rental apartments, abounding of them alive from home, who appetite to accomplish a account in their home adornment but bound and affordably. We accommodated those needs.”

The better admeasurement accessible is 8×10. The sizes alpha at 3×5, and accommodate sizes in amid additional runners in two lengths.

JonathanY.com retail ally accommodate omni-channel, home center, home bolt specialty and abatement chains, amid others.

“The buyers all bethink me from aback in the day aback I was with Safavieh,” he noted.

The aggregation additionally touts its articles via amusing media, and has admiring added than one actor account admirers to its Pinterest page.

“We don’t appetite to exhausted the Safaviehs or Suryas of the world,” Yaraghi summed. “We aloof appetite to focus on millennials, and serve them with artefact specific to them.”

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